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ICE BAG cropped_edited.jpg

(N)ICE BAG

TYPE
SPEC AD

ROLE
CONCEPT
ANIMATION
RENDERING

SOFTWARE
HOUDINI
BLENDER

COLLABORATORS
-

A 3D animation project, where I’ve reimagined Diesel's iconic 1 DR Bag in a truly unique way. Picture this: a stunningly detailed ice sculpture of the bag, slowly melting away, capturing both the elegance and the fleeting nature of fashion.

Using the powerful simulation capabilities of Houdini, I crafted the melting process, bringing balance between realism and artistry. The final rendering was done in Blender, ensuring every droplet and reflection was beautifully captured.

This spec ad is a visual metaphor, blending style with substance, and showcasing the power of 3D design to tell a story. 

(N)ICE Bag
Luca Mancari

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